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Filmism.net Dispatch July 3, 2011

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This is only partly related to film because it concerns the biggest website activity since Kim Kardishain's sex tape. If you haven't heard, J K Rowling launched Pottermore.com, which promises exciting new content in the Harry Potter universe and no doubt a few extra billion pound notes in Rowling's already stuffed bank account.

And why not? It's her character, she can do what she wants - especially since interest is at an all time high with Harry Potter and the Deathly Hallows Part II about to blow the box office away. But is it possible it might also be the time for Rowling to be letting Harry and his friends go?

I only thing so because we have another example from the world of movies of a property overlord continuing to flog a golden goose way past its prime. History doesn't remember Star Wars Episode 1: The Phantom Menace, Star Wars Episode 2: Attack of the Clones and Star Wars Episode 3: Revenge of the Sith very fondly and since then we've had an animated movie (Star Wars: The Clone Wars), an animated TV show and more videogames and peripheral products than you can shake a stick at. Still to come is a live action Star Wars TV show, 3D releases of all six original films and I've even heard talk of a musical.

I'm the first one to make fun of George Lucas every time he announces another asset from the Star Wars army surplus. After Revenge of the Sith he said he was glad it was all behind him so he could make small arthouse movies like THX-1138 again, yet in the six years since he's done nothing but sit in his Skywalker Ranch office rubber stamping Star Wars shit left and right.

So my call to Rowling is to tread lightly. In 10 years time you might have enough money to buy Oxford University to turn it into Hogwarts, but when they're doing an animated musical based on the third reprinting of the Chronicles of Dobby's Cousin, will you be able to live with yourself knowing what the beloved Potter world has become?

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