The Greatest Movie Ever Sold

Year: 2011
Production Co: Snoot Entertainment
Director: Morgan Spurlock
Producer: Morgan Spurlock/Jeremy Chilnick
Writer: Morgan Spurlock/Jeremy Chilnick
Cast: Morgan Spurlock, Ralph Nader, Brett Ratner, J J Abrams, Noam Chomsky, Peter Berg

The ironic thing about this movie is that few of the companies Spurlock roped into his flight of fancy/satire got their money's worth – failed to crack even cracking $1m at the US box office.

But like America seems to be when it comes to the declining returns it gives Michael Moore's films, it might just be tired of stories about corporate malfeasance and tomfoolery after the bloodbath global markets have been for the last five years. In making a film funded by product placement, he's skewering product placement as an institution, a fact that seemed completely lost on most of his interviewees and sponsors.

It's more well-rounded and less one-note and gimmicky than Super Size Me, with some fascinating insights. What's just as assuming as it is informative, those insights come from people in the business only too proud to shout from the rooftops about their tricks and deals without a second thought about how damaging it might be to the arts.

But Spurlock does it all with a straight face and after essentially making fun of the people and companies who take part, and I'd like to have been a fly on the wall in their boardrooms when they saw the final result.

It's also the only film you're ever likely to see that features both Noam Chomsky and Brett Ratner.

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